Culture as a Strategy

Culture Isn't HR’s Job: Inside Freche Freunde’s People-First Revolution

What if your company culture wasn’t just a set of buzzwords, but your actual operating system?
In this episode, we explore how Freche Freunde—a bold, fast-growing German food company—built an empowering culture from the ground up. From collaborative value-setting to transparent salary models, hear how they’ve designed a culture where people want to grow, lead, and stay.
Whether you’re an HR leader, founder, or team builder, you’ll walk away with real-world insights on changing culture into something your people actually live, not just laminate.
You can also find us in Apple Podcast here: https://podcasts.apple.com/us/podcast/culture-as-a-strategy/id1809863794
Visit us for more: Website: https://mayxcompany.comLinkedIn: https://www.linkedin.com/company/mayxcompany/
Or connect with us: contact@mayxcompany.com